By Laurence Harding, PSE Consulting
AI is becoming increasingly an integral part of our lives and shopping will likely not be immune to it.
AI agents are now starting to make purchases on behalf of consumers and if it becomes the dominant way people will shop online, the digital payments landscape will inevitably be rewritten.
However, are consumers and merchants ready to follow their AI agents into this new era?
Our Managing Director Chris Jones joined Rivero Tech for a webinar digging into the future of agentic commerce — and where it’s already falling short.
From mistaken purchases to mismatched sizes, the cracks are starting to show. And when an agent gets it wrong, it’s still your name on the transaction!
How many times will a consumer allow the wrong purchase to occur before they say — “this is broken”..?
If AI agents can’t get the experience right, will consumers stick around?
If a merchant doesn’t know who the agent is acting for, why would they trust it?
While most of the conversation today focuses on whether consumers will trust AI agents, Chris flips the script: what about merchants?